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They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
Think of it as the SEO (Search Engine Optimization) of online dating.
On Match.com, the default search ordering is called “Original Order,” which has no real meaning in and of itself.
: Choosing the photos to use can be really tough but last year Ok Cupid released a user-driven web app called My Best Face that will help you to quickly narrow in on the keepers and eliminate the duds.
The app allows you to upload photos for the other members to vote on.
However, taking into account data-based conclusions may enhance your chances.
Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.
“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.