1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
Late 1800s: The Scam Emerges You know, someone's always got to ruin the party.Even before the Web itself, bulletin boards and newsgroups hosted a variety of ways people could use technology to meet others with similar interests, including dating.Services such as America Online, Prodigy and eventually Craigslist offered chat rooms, forums and online classifieds of use to singles.The popularity of personals paved the way for grifters who soon realized that they could prey on the vulnerability of people seeking love.
Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.
Phishing, fake profiles, and ads for escorts continue this tradition today.