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“It’s important to me that nothing we do harms Tinder,” she says. It’s my baby.” But that doesn’t mean she’s not using similar tactics to get it off the ground.One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.“And girls like it because it gives them more control over the conversation than other dating apps.” Besides, just as women are sick of waiting for men to make the first move, some guys are sick of always having to come up with a line.“It’s flattering when someone reaches out to you,” says Larry Mahl, a 32-year old New Yorker who works at Yelp. (Wolfe is dating someone, but still swipes and messages in order to get user feedback.) She had messaged him that she was the founder of the company, and asked him for his thoughts.“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.
“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.
Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.