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Ad Age: How is the chat bot designed so that it's not obvious to people that the bot is sticking to a predefined script? Pfeifel: This is the main power of our technology platform. The conversation is all server-based and the personality we create can follow many different paths in the Facebook system.It's a platform that is optimized and has very complex, sophisticated algorithms to ensure that the conversation doesn't look too scripted and we can respond dynamically to different scenarios in the conversation in a natural way. Ad Age: Can chat bots for Facebook Messenger plug into other services, so I could be chatting with a movie character and then ask that character to tell me where the movie's playing near me or even buy the tickets from Fandango for me? It can suggest a link that you can follow to buy tickets even.Ad Age: Has Imperson been able to use Facebook's Chat developer tools to build a bot on Messenger? We were doing virtual characters that communicated on Messenger even before they had this SDK [a software development kit that provides a framework for how a computer program can plug into a service].
This requires an API [an application programming interface that others' computer programs can plug into in order to post data to and receive data from the service]. We actually were, I think, one of the first customers who actually requested this API.One of the issues we had previously before we had this new SDK was that the existing APIs Facebook had were not built to consider the scenario of automated responses.